Reality is An Illusion, and the Truth is Beyond Your Wildest Dreams
Artist JAKe Detonator's collaboration with Chali 2na and Krafty Kuts for their new album has brought forth a superhero for a new musical age. Tim Cummins listens in as JAKe explains the concept and how a misheard lyric kicked it all off. See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database. Stay up-to-date with the latest news, insight and inspiration for the creative community.
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Craft 'A Much Better Illusion' Director Decodes Her Mysterious Film Following the release of her stylish new short, Forever's Chloe Sheppard talks to shots about '60s influences, themes of solitude, mundanity and isolation, and why making work which subverts the male gaze is so important.
This article was created before we re-designed shots — it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots extremereach. Image credit: Liv Thurley Your model, Sylvie Makower, seems to share your interest in representations of women; can you tell us about your collaboration with her?
Image credit: Liv Thurley The film has a very vintage look, what were your main cultural references? Connections powered by.
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Reluctant superheroes take flight in new album artwork Artist JAKe Detonator's collaboration with Chali 2na and Krafty Kuts for their new album has brought forth a superhero for a new musical age. Membership See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database. Learn More join our Mailing List Stay up-to-date with the latest news, insight and inspiration for the creative community. Sign Up. Unlock the full power of shots with a membership See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.
Learn More. Make your work shine with The next-generation in reel-building and file-sharing, custom built for the advertising industry. That theory is called shape constancy.
Can YOU tell what color these spheres are? The new optical illusion baffling the internet
Take a look at the picture above. Both images of the person are the same size, but you perceive the one in back to be bigger. This is because your mind sees the hallway and decides that the back person is farther away that the front person, so your mind adjusts the size of the person to make up for the increased distance. This phenomenon is called size constancy.
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Size constancy is happening all the time. If you look down the street and see a sports car about 50 feet away, and behind it, about feet away is a big SUV, you know that the SUV is bigger, even though it produces a smaller image on your eye.
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One theory about the moon illusion says that when the moon is near the horizon we perceive it to be farther away from us than when it is high in the sky. But since the moon is actually the same size, our minds make it look bigger when it is near the horizon to compensate for the increased distance. One way that you can trick your mind out of the moon illusion is to bend over at the waist and look at the moon upside down through your legs.
An alternative explanation holds that the moon illusion is caused by the way our eyes focus on distant and close objects. When we focus on the horizon moon, we focus on the moon at a great distance.
The overhead moon lacks visual cues that tell us how far away the moon is, so we focus on the moon as if it was a short distance away. See here for the details of this theory. So, for now, the right answer is that there is no right answer. But the one thing people agree on is that the moon does not physically change its size or distance from Earth as it moves across the sky.